| Studiju veids |
bakalaura akadēmiskās studijas |
| Studiju programmas nosaukums |
Uzņēmējdarbība un vadīšana |
| Nosaukums |
Uzņēmuma sociālo interneta mediju stratēģijas izstrāde |
| Nosaukums angļu valodā |
Development of social internet media strategy for company |
| Struktūrvienība |
22000 Inženierekonomikas un vadības fakultāte |
| Darba vadītājs |
Deniss Ščeulovs |
| Recenzents |
Leonards Budņiks |
| Anotācija |
Bachelor thesis author: Amirkhon Shakirov
Bachelor thesis scientific supervisor: Dr.oec., Assoc. Professor Deniss Ščeulovs
Bachelor thesis: Development of social internet media strategy for company
Bachelor thesis written in English. The volume of the Bachelor thesis is 61 pages. It contains Introduction, Analytical part, Research and Calculations part, Conclusions and List of references. List of references consist of 70 information resources. Bachelor thesis contains 15 figures, 15 tables.
Analytical part contains four subchapters. The first subchapter is about theoretical aspects of e-marketing, its definition and types. The second and third subchapters are about social media marketing, its peculiarities and channels. The fourth subchapter is about theoretical background of SOSTAC model.
Research and calculations part contains 2 subchapters. The first subchapter concentrates on analysis of European and Latvian internet market. The second subchapter is about development of social internet media strategy for company using SOSTAC model.
Bibliographic description of the Bachelor’s paper: Shakirov A. (2018) Development of social internet media strategy for company Diplomproject / A. Shakirov, D. Ščeulovs. – Riga: RTU, UIVI, Bachelor’s professional study program “Entrepreneuship and management” 61 p. |
| Atslēgas vārdi |
Social internet media, strategy, e-marketing |
| Atslēgas vārdi angļu valodā |
Social internet media, strategy, e-marketing |
| Valoda |
eng |
| Gads |
2018 |
| Darba augšupielādes datums un laiks |
28.05.2018 16:00:56 |
