| Form of studies |
Bachelor |
| Title of the study programm |
Entrepreneurship and Management |
| Title in original language |
Uzņēmuma sociālo interneta mediju stratēģijas izstrāde |
| Title in English |
Development of social internet media strategy for company |
| Department |
22000 Faculty of Engineering Economics and Management |
| Scientific advisor |
Deniss Ščeulovs |
| Reviewer |
Leonards Budņiks |
| Abstract |
Bachelor thesis author: Amirkhon Shakirov
Bachelor thesis scientific supervisor: Dr.oec., Assoc. Professor Deniss Ščeulovs
Bachelor thesis: Development of social internet media strategy for company
Bachelor thesis written in English. The volume of the Bachelor thesis is 61 pages. It contains Introduction, Analytical part, Research and Calculations part, Conclusions and List of references. List of references consist of 70 information resources. Bachelor thesis contains 15 figures, 15 tables.
Analytical part contains four subchapters. The first subchapter is about theoretical aspects of e-marketing, its definition and types. The second and third subchapters are about social media marketing, its peculiarities and channels. The fourth subchapter is about theoretical background of SOSTAC model.
Research and calculations part contains 2 subchapters. The first subchapter concentrates on analysis of European and Latvian internet market. The second subchapter is about development of social internet media strategy for company using SOSTAC model.
Bibliographic description of the Bachelor’s paper: Shakirov A. (2018) Development of social internet media strategy for company Diplomproject / A. Shakirov, D. Ščeulovs. – Riga: RTU, UIVI, Bachelor’s professional study program “Entrepreneuship and management” 61 p. |
| Keywords |
Social internet media, strategy, e-marketing |
| Keywords in English |
Social internet media, strategy, e-marketing |
| Language |
eng |
| Year |
2018 |
| Date and time of uploading |
28.05.2018 16:00:56 |
