| Form of studies |
Master |
| Title of the study programm |
Business Informatics |
| Title in original language |
Praktiski norādījumi maziem un vidējiem satura veidotājiem, lai paaugstinātu reitingu YouTube ieteikumu sistēmā un gūtu panākumus. |
| Title in English |
Actionable Guidelines for Small and Medium-Sized Content Creators to Navigate the YouTube Recommendation System and Achieve Success. |
| Department |
Faculty Of Computer Science Information Tehnology And Energy |
| Scientific advisor |
Atis Kapenieks |
| Reviewer |
Ksenija Lāce |
| Abstract |
The YouTube Recommendation System (YRS) is essential, for helping both creators and viewers discover content. However small and medium sized content creators (SMCs) often struggle with understanding the complexities of YRS and achieving success. This study aims to understand the impact of YRS towards SMCs and help them by providing guidelines to optimize their content for YRS and grow their channels. By selecting and analyzing studies from academic sources the study uncovered insights into YRS practices. One key finding of the literature review section of this study was that existing studies did not directly address the challenges SMCs face with YRS implementation. It underscored the need for research focused on understanding how SMCs can navigate YRS effectively. Despite this limitation the reviewed studies offer insights that can be adapted to benefit SMCs. This study itself uses a mixed-methods approach to examine how the YouTube Recommendation System (YRS) affects small and medium sized content creators (SMCs) and offers practical advice on navigating it. By blending qualitative and quantitative data gathering techniques it aims to gain a profound insight, into the obstacles and possibilities that SMCs encounter, in the YRS environment. This study consolidates these insights and suggests recommendations tailored to SMCs, such as strategies for optimizing content engaging with audiences and understanding YRS algorithms. |
| Keywords |
YouTube Recommendation System (YRS), Small and Medium-Sized Content Creators (SMCs), Actionable guidelines, Success, Growth, Audience Engagement |
| Keywords in English |
YouTube Recommendation System (YRS), Small and Medium-Sized Content Creators (SMCs), Actionable guidelines, Success, Growth, Audience Engagement |
| Language |
eng |
| Year |
2024 |
| Date and time of uploading |
31.05.2024 04:44:45 |
