| Form of studies |
Master |
| Title of the study programm |
Logistics and Supply Chain Management |
| Title in original language |
Vietsaistītu pakalpojumu salīdzinoša analīze lokālajā digitālajā mārketingā |
| Title in English |
Comparative Analysis of Location-Based Services in Local Digital Marketing |
| Department |
12100 Institute of Information Technology |
| Scientific advisor |
Arnis Lektauers |
| Reviewer |
Vitālijs Boļšakovs |
| Abstract |
Location-based services (LBSs) permit the conveyance of publicizing messages to purchasers in places that are known for their specific high and positive promoting impact. While LBSs are perceived for the static side of the road announcements and the Web, LBSs would now be able to be found on cell phones. This versatile publicizing adds significant freedoms for organizations: it permits buyers to be tended to (I) independently, (ii) considering their present area, and (iii) powerfully continuously; moreover, (iv) substance might be supplanted rapidly by distant access. Appropriately, inside the portable showcasing space, LBSs on cell phones make a fresh start. This youthful examination field is interdisciplinary at its center and showcasing and specialized specialists anticipate a significant driving force. To add to this developing field, we efficiently break down and assess existing writing in the field of LBSs on cell phones and present the aftereffects of six examinations. By building spans between the elaborate orders, we present existing examination in a consolidated, succinct, and assessing structure which will uphold specialists in situating for future exploration in the field. Moreover, we pinpoint chosen "white spots" in exploration and cause to notice promising regions for future examination and bearings of future advancement patterns.
The master thesis contains 79 pages, 27 figures, 13 tables, 1 appendix, and 75 references. |
| Keywords |
DIGITAL MARKETING, LOCATION SERVICES, LOCATION-BASED, USER DATA SEARCH, LOCAL AREA |
| Keywords in English |
DIGITAL MARKETING, LOCATION SERVICES, LOCATION-BASED, USER DATA SEARCH, LOCAL AREA |
| Language |
eng |
| Year |
2021 |
| Date and time of uploading |
12.06.2021 12:07:10 |
