Graduate papers
  
Description of the graduate paper
Form of studies Master
Title of the study programm Logistics and Supply Chain Management
Title in original language Sociālās tīklošanas lomas un ietekmes analīze piegādes ķēžu vadībā
Title in English Role and Impact Analysis of Social Networking in Supply Chain Management
Department Faculty Of Computer Science Information Tehnology And Energy
Scientific advisor Arnis Lektauers
Reviewer Vitālijs Boļšakovs
Abstract With the rapid increase of online social networking users worldwide, social networking feeds have become a rich and valuable information resource and attract great attention across diversified domains. In social media data, there are abundant contents of two-way and interactive communication about products, demand, customer services and supply. This makes social media a valuable channel for listening to the voices from the market and measuring supply chain risks and new market trends for companies. Supply chains can be quite large, including a number of vendors, distribution centres, etc. As a result, information and knowledge are distributed throughout the supply chain and no one source has all knowledge about the supply chain and its shipments at any one point in time. Thus, there is an opportunity to gather and use that information distributed among supply chain participants. One such tool is to gather information using Social networking. If social networking applications are embedded in the supply chain, the supply chain can gather information from a broad base of different sources, whether it is experts or just supply chain participants. The master thesis study aims to examine the influence of social networking sites in supply chain management. This can be analysed by different conducts first by performing online survey on different employees working in organisation and people who have idea on logistics and supply chain. Second, a practical analysis using social network analysis theory is done by studying the DHL’S social network communication. These finding can conclude the true need of social media in different context of supply chain management.
Keywords SOCIAL MEDIA NETWORKING, SUPPLY CHAIN MANAGEMENT, SOCIAL NETWORK ANALYSIS
Keywords in English SOCIAL MEDIA NETWORKING, SUPPLY CHAIN MANAGEMENT, SOCIAL NETWORK ANALYSIS
Language eng
Year 2018
Date and time of uploading 02.01.2018 12:11:43