| Form of studies |
Master |
| Title of the study programm |
Logistics and Supply Chain Management |
| Title in original language |
Sociālās tīklošanas lomas un ietekmes analīze piegādes ķēžu vadībā |
| Title in English |
Role and Impact Analysis of Social Networking in Supply Chain Management |
| Department |
12100 Institute of Information Technology |
| Scientific advisor |
Arnis Lektauers |
| Reviewer |
Vitālijs Boļšakovs |
| Abstract |
With the rapid increase of online social networking users worldwide, social networking
feeds have become a rich and valuable information resource and attract great attention across
diversified domains. In social media data, there are abundant contents of two-way and interactive
communication about products, demand, customer services and supply. This makes social media a
valuable channel for listening to the voices from the market and measuring supply chain risks and
new market trends for companies. Supply chains can be quite large, including a number of vendors,
distribution centres, etc. As a result, information and knowledge are distributed throughout the
supply chain and no one source has all knowledge about the supply chain and its shipments at any
one point in time. Thus, there is an opportunity to gather and use that information distributed
among supply chain participants. One such tool is to gather information using Social networking.
If social networking applications are embedded in the supply chain, the supply chain can gather
information from a broad base of different sources, whether it is experts or just supply chain
participants.
The master thesis study aims to examine the influence of social networking sites in supply
chain management. This can be analysed by different conducts first by performing online survey
on different employees working in organisation and people who have idea on logistics and supply
chain. Second, a practical analysis using social network analysis theory is done by studying the
DHL’S social network communication. These finding can conclude the true need of social media
in different context of supply chain management. |
| Keywords |
SOCIAL MEDIA NETWORKING, SUPPLY CHAIN MANAGEMENT, SOCIAL NETWORK ANALYSIS |
| Keywords in English |
SOCIAL MEDIA NETWORKING, SUPPLY CHAIN MANAGEMENT, SOCIAL NETWORK ANALYSIS |
| Language |
eng |
| Year |
2018 |
| Date and time of uploading |
02.01.2018 12:11:43 |
